Dear Hiring Manager,
Two semesters behind the counter at Daily Grind Coffee, I served 120 or more customers a shift in a campus cafe, trained three new hires on the point-of-sale system, and never missed a day. That job taught me to read a line of impatient people and keep it moving, which turns out to be most of what a small store needs from anyone who touches its marketing. I am a third-year marketing student at UW-Madison, Class of 2027, with a 3.7 GPA and three semesters on the Dean's List. Fox River Mercantile is the size of store where one person who can both write the post and clear the line is worth more than a big agency.
During a summer internship at Lakeside Outfitters, I scheduled and published 40 or more Instagram and TikTok posts in Later and grew the store's combined following by 18 percent over 10 weeks. I also drafted email copy for 6 promotional sends in Mailchimp that hit a 22 percent open rate against a 16 percent baseline, and I built the weekly Google Sheets report the manager used to plan the fall campaign. As Vice President of Events for our American Marketing Association chapter, I grew average attendance from 18 to 34 students by moving promotion to Instagram Stories and a weekly email, and I closed a $1,200 semester budget under target. These are small numbers next to a full-time marketer, but they are real, and I tracked every one of them myself.
What I would bring to Fox River Mercantile this summer is the willingness to measure what I do and say it plainly. I earned a Google Analytics certification on my own time, I clean and pivot data in Excel before I draw any conclusion from it, and my coursework in Consumer Behavior and Digital Marketing Analytics trained me to ask why a result happened, not just whether it went up. I can talk through any of this on a call next week. Reach me whenever a date works on your end and I will be there.