Dear Hiring Manager,
At Birchwood Marketing I color-corrected and retouched a 300-plus SKU product catalog in Photoshop, then adapted master campaign artwork into more than 20 sized variants for social, display, and print without letting type hierarchy or brand color drift between formats. That is the unglamorous middle of the job, the part where a brand either stays itself across a banner, a poster, and a press sheet or quietly falls apart. I spent two years there learning to keep it consistent at volume, and the next four building full identity systems from the first sketch to the printed piece. Tule River Brand Studio carries a brand across that whole range, and that range is what I want to design for your clients.
At Maple and Stone Creative I designed brand identity systems for 14 clients in Illustrator, from logos and color palettes to typography, and packaged each one into a brand guidelines document so the work held up after handoff. I built a reusable Figma component library for a client's social templates that cut the average turnaround on a campaign asset from 2 days to 4 hours, and I redesigned a retail client's email and landing-page graphics that lifted the launch campaign click-through rate from 1.8 to 3.1 percent. On the print side, preparing files in InDesign with correct bleeds and CMYK profiles cut printer revisions to near zero, which kept projects on schedule and on budget.
I carry both Adobe Certified Professional credentials, in Photoshop and in Illustrator, and a BFA in Graphic Design from Portland State, which is to say the software fluency and the design fundamentals are settled and I can put them straight to work on your roster. My portfolio at owencastillodesign.com is organized by client, so each project runs from its first logo idea through the guidelines document and out to the printed result. I am free to talk through any of it by phone or video next week.