Dear Prairie Pantry Foods Hiring Team,
A cross-platform calendar I built in Sprout Social runs 5 channels and 20-plus posts a week, and it pushed on-time publishing from 78% to 99% once the workflow was tight. That discipline is what I would bring to Prairie Pantry Foods, where an audience that already cooks with your products rewards a steady, well-planned presence more than a scramble of one-off posts. I have owned social for a consumer goods brand and a seasonal outdoor company over six years from here in Omaha, handling the calendar, the copy, the paid budget, and the weekly numbers across Instagram, TikTok, LinkedIn, X, and Facebook.
At Brightleaf I grew our Instagram following from 41K to 138K in 14 months by moving to a Reels-first calendar, which lifted average engagement rate from 2.1% to 4.8%. I manage a $180K annual paid social budget across Meta Ads Manager and TikTok Ads Manager and cut cost-per-acquisition 34% through steady audience testing and creative iteration. I also launched a TikTok creator program with 12 micro-influencers that drove 2.3M views and 9,400 link clicks to product pages in a single quarter, and I report on all of it weekly in GA4.
A useful first deliverable would be a channel-by-channel audit of your current posting cadence and formats against your product calendar, with a short list of where I think the cadence is leaving reach on the table. I can send a content calendar sample and a monthly performance deck so you can read how I plan and report before we meet. Send me a couple of dates that work and I will put a call on the calendar.