Dear Hiring Manager,
At Northgate Software I ran LinkedIn Ads lead-gen campaigns that brought in 980 leads at a $74 cost per lead, and that kind of high-intent acquisition work is what draws me to the Marketing Specialist role at Cedar & James Outfitters. I am Camila Nascimento, a Google Ads and GA4 certified digital marketing specialist in Richmond, and I have spent five years owning paid search, SEO, and lifecycle email as one connected program rather than three separate budgets. A seasonal gear catalog rewards that integration, because the same shopper you reach on paid search in August is the one you want re-engaging through email when base layers go up in October. I would rather run that full funnel for a brand whose product I would actually carry into the backcountry myself.
Over four quarters at Brightpath I lifted blended ROAS from 3.1x to 4.6x across search, Performance Max, and retargeting, while rebuilding GA4 event tracking and Google Tag Manager tags that cut unattributed conversions from 22% to 6%. I also built a seven-email HubSpot welcome and cart-abandonment flow that recovered $180K in annual revenue at a 28% open rate, and ran 30-plus A/B tests that raised paid conversion rate from 2.4% to 3.9%. Earlier, as a marketing coordinator at Northgate Software, I grew organic traffic 64% in 12 months and cut customer acquisition cost 19% by shifting spend toward high-intent search terms. Those are the same levers this role asks me to pull.
In a first month here I would map your paid, organic, and email channels into one Looker Studio scorecard tied to CTR, cost per acquisition, and pipeline, the same single view I built for leadership at Northgate, so Cedar & James decisions run off shared numbers from day one. References from both of my recent roles are ready when you want them. Tell me which afternoon this week suits you and I will be ready to talk it through.