Dear Hiring Manager,
At Northgate Software I ran LinkedIn Ads lead-gen campaigns that brought in 980 leads at a $74 cost per lead, and that kind of high-intent acquisition work is what draws me to the Marketing Specialist role at Cedar & James Outfitters. I am Camila Nascimento, a Google Ads and GA4 certified digital marketing specialist in Richmond, and I have spent five years owning paid search, SEO, and lifecycle email as one connected program rather than three separate budgets. A seasonal gear catalog rewards that integration, because the same shopper you reach on paid search in August is the one you want re-engaging through email when base layers go up in October. I would rather run that full funnel for a brand whose product I would actually carry into the backcountry myself.
Over four quarters at Brightpath I lifted blended ROAS from 3.1x to 4.6x across search, Performance Max, and retargeting, while rebuilding GA4 event tracking and Google Tag Manager tags that cut unattributed conversions from 22% to 6%. I also built a seven-email HubSpot welcome and cart-abandonment flow that recovered $180K in annual revenue at a 28% open rate, and ran 30-plus A/B tests that raised paid conversion rate from 2.4% to 3.9%. Earlier, as a marketing coordinator at Northgate Software, I grew organic traffic 64% in 12 months and cut customer acquisition cost 19% by shifting spend toward high-intent search terms. Those are the same levers this role asks me to pull.
In a first month here I would map your paid, organic, and email channels into one Looker Studio scorecard tied to CTR, cost per acquisition, and pipeline, the same single view I built for leadership at Northgate, so Cedar & James decisions run off shared numbers from day one. References from both of my recent roles are ready when you want them. Send me a couple of times that work and I will put a call on the calendar.