Digital marketing specialist with 5 years running paid search, SEO, and lifecycle email programs for B2B and e-commerce brands. Manages Google Ads and Meta Ads budgets, builds GA4 and Looker Studio reporting, and ships A/B tests that move conversion rate and ROAS. Google Ads and GA4 certified.
- Manage a $45K/month Google Ads and Meta Ads budget across search, Performance Max, and retargeting, lifting blended ROAS from 3.1x to 4.6x in four quarters
- Rebuilt GA4 event tracking and Google Tag Manager tags to fix attribution gaps, cutting unattributed conversions from 22% to 6%
- Ran 30+ A/B tests on landing pages and ad creative, raising paid conversion rate from 2.4% to 3.9%
- Built a 7-email HubSpot welcome and cart-abandonment flow that recovered $180K in annual revenue at a 28% open rate
- Grew organic traffic 64% in 12 months through on-page SEO, technical fixes, and a 40-article content calendar tracked in Semrush and Ahrefs
- Cut customer acquisition cost (CAC) 19% by reallocating spend from broad-match keywords to high-intent search terms
- Launched and managed LinkedIn Ads lead-gen campaigns that delivered 980 leads at a $74 cost per lead
- Produced weekly Looker Studio dashboards that gave leadership a single view of CTR, CPA, and pipeline by channel
Google Ads · Google Analytics 4 (GA4) · Meta Ads Manager · SEO / SEM · HubSpot · Mailchimp · Google Tag Manager · Looker Studio · Semrush · A/B testing · Conversion rate optimization · Email marketing
- Google Ads Search Certification (Google Skillshop)
- Google Analytics Certification (Google Skillshop)
- HubSpot Inbound Marketing Certification (HubSpot Academy)
- Meta Certified Digital Marketing Associate (Meta Blueprint)