Social media manager with 6 years building and growing brand communities across Instagram, TikTok, LinkedIn, and X. Owns the full content lifecycle from calendar planning and copywriting to paid social and reporting. Grew an Instagram audience from 41K to 138K in 14 months and cut cost-per-acquisition on Meta campaigns by 34%.
- Grew Instagram following from 41K to 138K in 14 months by shifting to a Reels-first calendar, lifting average engagement rate from 2.1% to 4.8%
- Managed a $180K annual paid social budget across Meta Ads Manager and TikTok Ads Manager, cutting cost-per-acquisition 34% through audience testing and creative iteration
- Built a cross-platform content calendar in Sprout Social covering 5 channels and 20+ posts per week, improving on-time publishing from 78% to 99%
- Launched a TikTok creator program with 12 micro-influencers that drove 2.3M views and 9,400 link clicks to product pages in one quarter
- Reported weekly on reach, engagement rate, follower growth, and conversions in GA4, tying social-driven sessions to a 19% lift in attributed revenue
- Planned and scheduled content across Instagram, Facebook, and Pinterest using Hootsuite, growing combined reach 58% year over year
- Wrote captions and short-form video scripts for 3 seasonal campaigns, raising average click-through rate from 0.9% to 1.7%
- Handled community management and customer questions across channels, holding median first response time under 2 hours
- Produced and edited graphics and Reels in Canva and Adobe Premiere Pro, removing the need for outside design contractors
- Scheduled client posts in Buffer and Later across 6 small-business accounts, keeping each on a consistent weekly cadence
- Tracked engagement and follower metrics in native platform analytics and built monthly performance decks for account leads
- Drafted A/B test variations for ad copy and creative, surfacing the top performer for each campaign before scale-up
Content strategy and calendar planning · Paid social (Meta Ads Manager, TikTok Ads Manager) · Community management · Copywriting and short-form video scripting · Analytics and reporting (GA4, native insights) · Hootsuite, Buffer, Later, Sprout Social · Canva and Adobe Creative Suite · A/B testing and audience segmentation · Influencer and creator partnerships · Instagram, TikTok, LinkedIn, X, Facebook
- Meta Social Media Marketing Professional Certificate (Meta / Coursera)
- Hootsuite Social Marketing Certification (Hootsuite Academy)
- HubSpot Social Media Marketing Certification (HubSpot Academy)