Product manager with 6 years owning B2B and consumer SaaS products end to end, from user research through launch and iteration. Runs discovery with customers, sets the roadmap against a North Star metric, and ships with engineering and design on a two-week cadence. Lifted new-user activation from 41 to 58 percent and cut monthly churn by a third through experiments grounded in Amplitude and A/B testing.
- Own the activation and onboarding surface for a 200,000-user SaaS product, setting the roadmap against a North Star metric of weekly active teams and reviewing progress with engineering, design, and data weekly.
- Redesigned the first-run experience after 25 user interviews and funnel analysis in Amplitude, raising new-user activation from 41 to 58 percent over two quarters.
- Ran a backlog of 30-plus experiments prioritized with RICE, shipping the winning checkout variant via A/B test that lifted trial-to-paid conversion by 14 percent.
- Cut monthly churn from 4.2 to 2.8 percent by instrumenting retention cohorts in Mixpanel and reprioritizing the roadmap toward the two features power users requested most.
- Managed a payments product from discovery to launch, writing PRDs and user stories and grooming the backlog in Jira with a team of six engineers and one designer.
- Translated company objectives into quarterly OKRs and a public roadmap in Productboard, aligning sales, support, and marketing on a single set of priorities.
- Led continuous discovery through weekly customer interviews and a usability cadence in Figma prototypes, killing two planned features before they reached engineering.
- Defined the success metrics for each release and built self-serve dashboards in Looker, giving the team a shared view of adoption, retention, and conversion.
Product strategy and roadmapping · User research and continuous discovery · Prioritization (RICE, MoSCoW, Kano) · A/B testing and experimentation · Product analytics (Amplitude, Mixpanel, Google Analytics) · Jira, Confluence, Productboard, Figma · PRDs, user stories, and backlog management · OKRs and metrics (activation, retention, conversion) · SQL and dashboarding (Looker) · Agile and Scrum delivery
- Certified Scrum Product Owner (CSPO), Scrum Alliance
- Product Management Certification (PMC), Pragmatic Institute